The Fraser Valley is a picturesque region outside the boundaries of Metro Vancouver, known for its breathtaking natural landscapes, fishing, vibrant local culture and unique visitor experiences. The Fraser Valley partnered with Patio as their Agency on Record.
Elevate The Fraser Valley’s online and offline presence using an inviting, community-driven approach that will inspire year-round exploration and connection, adaptable to all traveler types and seasons.
Create a cohesive and authentic marketing program that is more than just information on each community:
Patio developed Awaken Your Senses In the Fraser Valley - a creative platform that would reinforce the area’s strengths regardless of municipal boundaries and make each season new and exciting for families, friend-groups, meetings and convention hosts or sports enthusiasts.
Destination Fraser Valley’s email marketing campaign has built an engaged and vibrant online community from the ground up. By emphasizing upcoming events, special highlights, and the stories of the people behind DFV, the campaign fosters a strong sense of connection and curiosity about the Fraser Valley. This strategic approach has resulted in exceptional engagement, with a 50.07% average open rate and a 4.86% click-through rate. By delivering relevant, community-focused content, we’ve successfully drawn attention to the region while creating a highly engaged group of subscribers eager to explore and connect.
