Digital Ad Campaign Specialist

 

JOB DESCRIPTION

Patio is looking for an experienced Digital Marketing Strategist to increase our clients organic search traffic and optimize paid search engine marketing (SEM). The ideal candidate is a data driven individual who is passionate about performance marketing. The Digital Marketing Strategist will focus on Conversion Rate Optimization, Web Analytics, and creating and executing the search engine optimization (SEO) strategy for both onsite and offsite optimization and managing paid media budget. We are looking for a highly analytical and creative strategist who is a skilled communicator and able to collaborate with various teams to achieve SEO & SEM objectives. A track record of success leading SEO & SEM is essential to this role. You will be leading projects with a focus on optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), and ROI by channel and media campaign. In this role, you’ll work with the Managing Director, and the Patio team to drive the digital strategy while executing and optimizing across the marketing funnel.


RESPONSIBILITIES

  • Develop and execute a successful SEO & SEM strategy

  • Align the SEO strategy with the overall marketing strategy of our clients to achieve company objectives

  • Conduct keyword research to support SEO and SEM initiatives

  • Continuously optimize the performance of our SEM paid media campaigns

  • Perform technical SEO audits to identify onsite & offsite issues and opportunities

  • Developing new traffic acquisition and link-bait opportunities

  • Work with the content team to optimize website content and blog posts

  • Collect data and report on traffic, rankings and other SEO aspects

  • Stay current with the latest trends in SEO and inbound marketing strategies and tactics

  • Identify Conversion Rate Optimization (CRO) opportunities for stakeholders, and lead testing processes

  • Manage ideation, planning, and execution efforts of CRO special projects.

  • Create web analytics reports and dashboards to measure website performance

  • Analyze web analytics and testing data to develop optimization hypothesis that could become potential projects

  • Ensuring the integrity of our UTM campaign tagging

  • Troubleshooting web analytics issues and making tracking code changes as needed


KNOWLEDGE, SKILLS AND ABILITIES

  • Proven track record of success as in SEO & SEM in a competitive industry

  • Expert knowledge in Google AdWords

  • Expert knowledge of current SEO and inbound marketing practices

  • Knowledge of HTML/CSS

  • Experience creating SEO & SEM reports and dashboards

  • Familiarity with relevant tools (e.g. Google AdWords, Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics) •

  • Excellent communication skills

  • Strong organizational and leadership skills

  • Analytical and can derive strategic insights from data

  • Ability to work in a fast-paced environment and juggle multiple priorities


  • You will be passionate and have an intimate knowledge of the current landscape and trends with all social media channels, you will know how to find and engage key influencers and how to grow and engage a community

  • Capable of exercising good judgment with quick response time

  • Collaborative team player with the confidence to take the lead and guide other team members

  • Possess strong work and business ethics; be reliable, highly organized and dependable

  • Strong detail-orientation, organizational, and time management skills

  • Demonstrate initiative, integrity, and professionalism

  • Maintain confidentiality and exercise tact when dealing with sensitive issues

  • Possess an interest in current events and pop culture


QUALIFICATIONS, TRAINING, AND EXPERIENCE

  • 2+ years of experience in digital content, engagement, campaign management web analytics and conversion optimization

  • Extensive knowledge and understanding of Social Media platforms such as, but not limited to Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube, and their respective audiences

  • Familiar supporting SEO initiatives and being mindful of SEO requirements

  • Excellent oral, written, and interpersonal skills

  • Strong knowledge of digital strategy, information architecture & design, digital marketing; including online advertising and promotion


Deadline: July 24, 2019

Please send your resume and cover letter to careers@wearepatio.com. Only successful applicants will be contacted for an interview.