When viewing the comments on a post, a heart icon will appear along the side, allowing the user to “like” another user’s comment and display the collective number of “likes” the comment has received. Replying to specific comments will now be more efficient, with the addition of a new “reply” prompt in place of pressing down on the user’s Instagram handle.
This friendly new feature was designed to allow users new ways to show their support for friends and fans. Businesses will benefit by being able to make more connections and attend to comments and questions from their customers and clientele with greater ease. The changes are likely to encourage users to take part in more conversations through the app, the way they do on its parent company, Facebook. For the moment, “liking” a comment won’t impact the comment display order, but if this new feature is a success we anticipate a ranking algorithm to be rolled out in the near future.
The folks at Instagram continue to prove that they are willing to adapt to the demands of their users. It is important that businesses adapt to the changing features of this platform to meet the demands of their customers.