Instagram’s New Filter: Hashtags are Out for Third-Party Tools

Instagram’s New Filter: Hashtags are Out for Third-Party Tools

By now we’re all well aware of the upheaval at Facebook. Between private data breaches, stolen elections and congressional hearings, the social media giant is under an immense amount of pressure to change its ways in favour of the user over big business. Amid the fallout, Facebook’s second biggest product, Instagram, has quietly changed the way it, too, interacts with businesses that use it.

No News is Good News for Facebook

No News is Good News for Facebook

As you’ve probably heard by now, Facebook is planning big changes to the algorithms that dictate the look of users’ News Feeds. Or maybe you haven’t. If you’re not in the business of posting and tracking advertisements (as we are at Patio), it might not have registered at all in your on-line sphere of news and information. Because it’s not really “of interest” to you [...]

Rock the Block: Protecting Your Brand in the Era of Network Advertising

Rock the Block: Protecting Your Brand in the Era of Network Advertising

In 1984, as Ronald Reagan was stumping for re-election, he was moved by the rousing call of a current radio hit. Missing the point completely, his campaign reached out to Bruce Springsteen to ask about using Born in the USA at Republican rallies. Bruce said no way. The ‘trickle-down’ politician was just not in line with Bruce’s workingman brand.As a business that advertises on Facebook and its Audience Network, you have the same right and responsibility [...]

The Land of Facebook Advertising: A Road Map

The Land of Facebook Advertising: A Road Map

The Facebook advertising world can be a daunting world to navigate. And with about two to three updates a week, the road can often take unexpected twists and turns you’ll need to watch out for. But these detours can lead to new and exciting ways to reach your business goals. So, we’d like to offer up a road map to help you navigate through all the statistics and demographics and algorithms (oh my!) that can leave you stranded, wondering how to even take the first step [...]