By now we’re all well aware of the upheaval at Facebook. Between private data breaches, stolen elections and congressional hearings, the social media giant is under an immense amount of pressure to change its ways in favour of the user over big business. Amid the fallout, Facebook’s second biggest product, Instagram, has quietly changed the way it, too, interacts with businesses that use it.
Twitter’s recent switch to 280 characters took many users by surprise. Stubborn so long, the social channel has been criticized for an unwillingness to innovate and adapt. No more. Character limit is just the beginning of changes planned for the platform. Twitter wants to be more competitive, make investors happier and make things overall easier for users [...]
As you’ve probably heard by now, Facebook is planning big changes to the algorithms that dictate the look of users’ News Feeds. Or maybe you haven’t. If you’re not in the business of posting and tracking advertisements (as we are at Patio), it might not have registered at all in your on-line sphere of news and information. Because it’s not really “of interest” to you [...]
In 1984, as Ronald Reagan was stumping for re-election, he was moved by the rousing call of a current radio hit. Missing the point completely, his campaign reached out to Bruce Springsteen to ask about using Born in the USA at Republican rallies. Bruce said no way. The ‘trickle-down’ politician was just not in line with Bruce’s workingman brand.As a business that advertises on Facebook and its Audience Network, you have the same right and responsibility [...]
The Facebook advertising world can be a daunting world to navigate. And with about two to three updates a week, the road can often take unexpected twists and turns you’ll need to watch out for. But these detours can lead to new and exciting ways to reach your business goals. So, we’d like to offer up a road map to help you navigate through all the statistics and demographics and algorithms (oh my!) that can leave you stranded, wondering how to even take the first step [...]
Look! Up in the sky…
Okay, now back down at your phone. See how Instagram has been quietly revolutionizing the online marketing world for the past few years. Beckoning forth, from the far reaches of fashion blogs and reality TV, a powerful new being, that has now emerged with a very powerful-new-being name [...]
Happy #SMDay! Here at Patio, we spend a bit (a lot) of time peering into this weird and wonderful window to the world. It’s safe to say that if it’s trending, trolling or gone viral, we’ve seen it, passed it around, LOL’d or WTF’d, praised it or slapped a proverbial palm to the face. This past year especially [...]