Patio is seeking a highly motivated candidate with experience in developing integrated campaigns that attract new customers and progresses to deliver outstanding results across all social media channels for our clients. This role will specialize in developing and implementing holistic integrated marketing campaigns and programs across all relevant digital channels, while working with your peers with execution.
As the ideal candidate, you are a multi-disciplinary digital marketer, with a strong working knowledge of numerous digital channels. You aren’t an analyst necessarily, but you have a strong analytics background, and naturally plan and make decisions based on data. At the same time, you look for opportunities to dive deep into customer needs and develop customer empathy using qualitative, not just quantitative, methods. You delight at the opportunity to create world-class awareness and demand generation programs from the ground up. This position will report to the Managing Director.
Devise social media strategies and integrated marketing campaigns with the aim of acquiring and retaining customers in order to meet clients’ goals from brand awareness to sales.
Collaborate and brainstorm with internal teams to craft media plans aligned with client objectives and budgets.
Create the core message strategy, tactical outlines, campaign content and digital assets for all channels.
Brief and oversee the work of internal and external copywriters, designers, animators and printers, who may assist with campaign activity.
Write, edit and proofread copy for promotional materials within marketing campaigns.
Ensure consistent branding for all campaign and content pieces.
Liase between customer/public and clients to create on-brand communication.
Manage relationships with brand influencers.
Keep abreast of current trends in marketing and provide clients with insight based on social media trends, news, and standers.
Manage the overall creation and execution of campaigns to ensure they are on budget, on time and on target and report any overspend.
Track, measure and report on the campaign performance against agreed-upon metrics, analyze gaps and actions plans to course-correct as the campaign execution unfolds.
Ability to manage multiple projects at the same time in a fast-paced environment, across different time zones.
Perform other duties as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES
Knock-out writing skills and a passion for creative marketing writing.
Must have a good understanding of digital media trends, policies, contesting, and advertising
Excellent communication skills; present yourself professionally to all levels of the organization.
Hyper-organized and deadline driven.
Collaborative and positive attitude.
Demonstrated solid listening, information gathering, and empathy skills for uncovering and defining deliverables, needs, and outcomes.
QUALIFICATIONS, TRAINING, AND EXPERIENCE
Bachelor’s Degree in business, marketing, communications, journalism or similar field required.
A minimum of 3 years of experience creating marketing campaigns or writing marketing content in a client facing position.
Experience with social campaigns.
Experience in digital advertising.
Strong media planning and analytical skills.
Exceptional communication skills (both verbal and written).
Strong attention to detail.
Strong problem-solving skills, with a proactive approach.
Willing to learn new technologies.
Enjoys working in a fast pace environment.
Ability to meet deadlines.
Start Date: Immediately
Job Type: Full Time
Please send your resume and cover letter to firstname.lastname@example.org.
Only successful applicants will be contacted for an interview.